United Internet prepares for IONOS IPO including Sedo, InterNetX – Domain Name Wire | Jobs Recent

Famous domain companies may become part of a new public company in 2023.

Chart showing IONOS fragments: Aftermarket 150M Euro, web presence 800 million Euro, Cloud 100 million euro.
Pieces of IONOS, which plans to enter its public company next year. Image from the IONOS presentation.

Some of the domain name companies you use may become part of a public company that just went public next year. United Internet plans to release IONOS next year through an initial public offering.

The IONOS business includes several companies you may have heard of, including Sedo, InterNetX, IONOS, Strato, united-domains, Arsys, Fasthosts, and a few others.

United Internet itself is publicly traded with a market value of less than €4 billion. According to Bloomberg, the company is looking for a similar market for IONOS only.

The company launched IONOS (pdf) last week.

IONOS accounted for 954 million euros in revenue in the first nine months of the year, while the Internet organization as a whole (including IONOS) had €4.4 billion in that period.

But IONOS is growing at a good clip. Revenue during the first nine months of 2022 (€ 954 million) was up 19% compared to the same period last year. Annually, it expects revenue growth of 15%-18%. In 2021, revenue increased by 12% compared to 2020.

IONOS has six million customers with an average customer lifetime of seven years. 90% of income is recurring.

In a presentation featuring the IONOS spin-off, the company disclosed some high-level data about Sedo.

It reported that Sedo makes about $150 million a year. The aftermarket sold 48% more domains in 2021 than in 2019. The average sale price in the marketplace was up 9% during that period, and the average site sale price was up 42%.

Another interesting tidbit: InterNetX says its automated testing service has reduced outages by about 1,400 domains per month.

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