This start-up has just won £1m for a seaweed-based plastic alternative | Jobs Recent


Over six billion tons of unprocessed plastic waste they now litter our streets and fill our seas. Only six percent of all plastic ever made has been recycled and 12 percent has been incinerated.

Global awareness of the problem is growing and many are looking for a truly sustainable alternative.

The founders of London-based start-up Notpla believe they have the answer. Pierre Paslier and Rodrigo Garcia Gonzalez found a solution in sea. Their plastic alternative is made from seaweed and plants.

It is completely natural, completely biodegradable and can be used to create various products package from fluid-holding bubbles to food container liners.

Where did the idea for Notpla come from?

“It all started with a little experiment in our kitchen,” says Paslier.

“We wanted to make artificial fruit. We were really inspired by how nature creates these elegant shapes and uses all these natural materials and how we were able to translate that into the packaging.”

They finally came across seaweed and it turned out to be a really interesting material. This is how the idea for Notpla was born.

Since 2014, they have produced 36,000 capsules filled with sports drinks that were given to runners during the 2019 London Marathon. They have also created over a million takeaway boxes for Just Eat and have the potential to replace over 100 million plastic-coated containers in Europe in the future.

Seaweed also grabs coal twenty times faster than trees and their farms fish population, creating new opportunities for local communities.

Notpla just won the Earthshot award

The founders of Notpla have just won the Earthshot Award in the “Build a world without waste” category.

The competition set up by Prince William rewards five winners for their contributions to the environment, each receiving £1 million (€1.2 million) to continue their efforts.

It was inspired by US President John F. Kennedy’s Moonshot, which gathered millions of people to reach the moon. In a similar way, Earthshot Award encourages innovative solutions to the climate crisis.

Notpla says the money will be used for research and development and expanding its commercialization.

Watch the video above to learn more about Notpla’s plastic alternative.



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