Meet the founder of award-winning Agri-fintech startup “Imfuyo Usajili” | Jobs Recent


Bernard Wanjohi Njathi, 34, is the founder of Imfuyo Usajili, an award-winning tech start-up that uses technology to help growers create credible profiles that make them attractive and trustworthy to financial institutions so they can access financial support .

What was your dream career?
I wanted to become a doctor or surgeon so I could help others, but that changed over time as I grew up due to the many challenges I faced. I often missed tuition and could not always afford regular meals. In Africa, resources are limited and exposure is hard to come by, which can easily limit a child’s vision and development.

How and why did you start your company?

My business is helping farmers in emerging markets access capital. We run a start-up called Imfuyo Usajili, which translates into livestock registration. In Kenya, many farmers sell their livestock just to meet basic needs such as medical expenses, tuition fees and capital. This is because farmers lack employment and credit history.
That’s why I founded Imfuyo Usajili with a few people.

Over the last two years, we have worked with various stakeholders in the livestock value chain and are constantly improving our ways of working to achieve our goal. This year, the company won two awards – the first was the Glovo Esade Tech-based Competition and the Small Business Awards in the Agri-tech category, which we won in the UK.

What does your activity involve?

Ours is a so-called influencer based social engine. We are responsible for collecting data on farmers’ livestock and using this data to solve various challenges facing farmers. We specialize in using technology and partnerships to collect and update data.

We also work with financial organizations such as insurance companies and financial institutions to ensure that farmers have access to financial services such as livestock insurance and loans. We firmly believe that through data, technology and the right partnerships, we can help farmers, financial institutions and insurance companies make informed decisions.

What qualifications do you need to start this business?

In addition to my academic background in business administration, I have worked with various technology companies. People who input data and know how to extract and analyze it will also have an advantage in this job.

Who are your mentors? Where do you get your inspiration from?

Elon Musk. I admire him for believing in a different way of doing business and for always being willing to make sacrifices in pursuit of results. My inspiration comes mainly from solving complex challenges and impacting farmers’ lives. Many farmers have no employment and credit history, which makes it difficult for them to obtain loans and financial aid, which limits their development.

What challenges do you face in your work?

The first challenge is the lack of a national animal registry. We do not have a central livestock data collection and management system, and we lack relevant laws and policies.

Another challenge is the low adoption rate of technology in rural areas. In some villages there is no internet. Finally, many financial institutions are hesitant to lend to livestock farmers, so there is a need for national dialogue to address this important need.

How does your knowledge of business administration relate to your job?

This allows me to run the organization both as an administrator and as an entrepreneur. Knowledge of team management, company management, fund management, business development and partnerships is essential in my current job.

How do you relax?

I enjoy reading about companies and comparing what other markets around the world are doing.



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