LeadrPro Product Demonstration Startup Wants to Help Businesses Get Attention • TechCrunch | Jobs Recent

If you like to try software before you buy it, LeadrPro wants to connect you with software-as-a-service vendors who will even pay you to test it.

There are startups that are developing ways to create better product demos, but Chris Sheng wants to help these companies find people to do demos. He told TechCrunch that people should get paid even if they are advertised.

You may remember Sheng from commercial business space rental company Renly, who was featured as part of TechCrunch Disrupt 2017. Well, now he’s partnering with web developer Walter Guevara to create LeadrPro, a sort of “dating app” for people who love to explore new products.

Sheng, who has a background in growth marketing, said the idea came from working with venture capital firms in Los Angeles that backed software-as-a-service companies. Working with over 200 SaaS companies, he realized that in order to generate more qualified sales leads, companies needed to find creative ways to decipher the lead lists that are now widespread.

“We’ve all been on the recipient side, and our inboxes and LinkedIn are stuffed,” Sheng said. “It’s very hard to determine what’s really good and what’s not based on value to me. Instead, it’s going to be about how to build enough brand equity, brand awareness and brand trust that someone is willing to give me their attention, and even now it’s really hard.

To do this, LeadrPro technology replaces LinkedIn’s cold email contact and DM, essentially paid-for channels, and instead connects software sellers directly to potential buyers via a matching algorithm. LeadrPro also facilitates the timing and buyer matching of the demo and manages this part for the company.

It also replaces some of the company’s sales development roles, and Sheng notes that people in this role take three to six months to implement, but often only stay with the company for about 1.5 years before moving on.

He considers ZoomInfo to be LeadrPro’s closest competitor, but instead of providing a list of leads at the top of the funnel, “which has no direct relationship to mid-funnel performance, we’re generating lead encounters immediately through our marketplace. No letters or messages required.” The company is paid for a completed demo and has an average of 30% to 40% conversions per subscription in about a month.

LeadrPro launched in mid-April, bringing many of its first clients from the agency’s website as early adopters. It has already amassed more than 10,000 users on the demand side from companies such as Meta, DocuSign, Paychex, and Tesla, and has hosted more than 1,000 demos for more than 50 software and services companies. Sheng said there are another 50 companies on the waiting list.

Meanwhile, the company has had positive cash flow for several months and recently surpassed $100,000 in monthly recurring revenue, Sheng added.

Matching the market, the company wanted to hire a few key employees to accelerate growth on the product side, so Sheng turned to venture capital and recently closed a $1.1 million seed capital from a group of investors including Okapi, Mucker Capital, Plug and Play, Gaingels and Matt Mickiewicz who founded 99designs, Hired and Flippa.

“We needed to speed up some of this stuff, and we thought that realistically, if we do it right, I can see us reaching $1 million in MRR in six to nine months,” Sheng added. “Hearing what people say about the quality of demos and meetings, my goal is to create features that will help improve that over the next three to six months.”

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