IT-Mobile is promoting 5G home internet by driving a truck in circles | Jobs Recent

This subtle message comes with an offer to Comcast customers, tempting them to switch to T-Mobile’s 5G home internet service for $25 a month (as long as you have a “qualifying voice line”). It also underscores how important fixed wireless broadband is to T-Mobile as it looks for ways to monetize its lead in 5G and spin off the company’s home internet business.

One of T-Mobile’s interests in home internet is due to the nature of its Sprint acquisition. In order to reduce our wireless carrier competition, the company promised the FCC that it will provide affordable wireless Internet to half of the US population by 2025. But it’s not all about consolidation promises – in its last earnings release, T-Mobile pointed to home internet. as an effective tool for attracting new customers and increasing average revenue per account. That means in finance “making more money for yourself.”

IT-Mobile takes aim at Comcast in particular. First, Comcast’s MVNO wireless service operates on a competitor’s network: Verizon. Comcast is also, as T-Mobile likes to point out, consistently rated by Net Promoter Score. Hating Comcast is as natural to most Americans as hating the Patriots.

Finally, T-Mobile had more than 2 million home Internet customers, but there is still a ways to go; the company hopes to have 7 to 8 million subscribers by 2025. And in our tests, the 5G home internet was promising but ultimately very unreliable where we tried it. No amount of board trucks will save bad service.

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