Godrej Tyson Foods plans to grow the frozen snack pie | Jobs Recent

NEW DELHI Building on the strong traction witnessed in the pre-cooking segment over the past two years, Godrej Tyson Foods is focusing on expanding its product portfolio and distribution network. The company expects its ready-to-cook product brand Godrej Yummiez to cross the ₹200 crore mark in retail sales by the end of this fiscal.

Abhay Parnerkar, Chief Executive Officer, Godrej Tyson Foods Ltd said, “The frozen ready-to-cook category has really taken off post-pandemic as consumers look for convenience along with hygiene and safety. In India, the category is very under-penetrated compared to other markets and has witnessed strong growth. We are focusing on portfolio and distribution expansion to take advantage of this growth potential.”

For example, the company recently expanded its vegetarian frozen food portfolio with the launch of Godrej Yummiez Crispy Potato Starz. “In addition to expanding our addressable market, the recent launch has also enabled us to offer more affordable products in terms of vegetarian frozen snacks. Today, 55 percent of our portfolio is non-vegetarian and 45 percent is vegetarian. Even in the non-vegetarian segment, we are trying to find the right pack sizes that will enable us to offer products at more affordable prices,” he added.

In expanding distribution, the company aims to increase the brand’s reach in tier 2 and 3 markets with carefully selected offerings. “Even in metros and tier-one cities, we still have a lot of potential to further strengthen our distribution,” he added.

In response to a question on revenue, “We expect the brand to end the fiscal with over ₹200 million crore in retail sales and grow around 30%,” Parnerkar said.

The company added that e-commerce has emerged as a high-growth channel, including high-speed trading platforms that cater to impulse consumption opportunities. The Godrej Yummiez portfolio consists of over 50 veg and non-veg products including Nuggets, Burger Patties, Salami, Sausages, Kebabs, Sweet Corn and Green Peas, among others. The frozen food segment in India is pegged at around Rs 3,500 crore and has witnessed accelerated growth in the last 2-3 years.

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