To amplify the message, the brand has roped in actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan and Amala Paul.
Godrej Professional, a hair color brand that strives to make a difference with a message of acceptance, inclusion and self-expression. The new campaign #ColoursAreForAll tries to achieve this with hair color, because hair color does not see gender, race, size or skin.
To spread the message, Godrej Professional has brought together people who have fought societal stereotypes for their individuality. This included leading ladies from the Indian film industry like actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan and Amala Paul.
The initiative also featured inclusivity advocates like Nitasha Biswas, transgender model and TedX speaker, model Archana Akil Kumar, influencer Aayushi Badheka – mid-size fashion advocate and model Zander Lama. All were criticized for their body size, skin color, sexual orientation and regional heritage.
Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, “Fashion and beauty are proud and irreplaceable reflections of individual identities. It has often been a misconception that hair color and bold styles are only for a certain segment of people. But the truth is far from that. As a brand, we have always believed that our products can be used by just about anyone and that is what makes Godrej Professional the leading name in the hair color segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage Collection’ are a step in that direction. This new campaign will encourage us to look at the blurred boundaries of beauty and create acceptance for all.”
Actress Huma Qureshi shared her views: “Everyone deserves and has every right to feel beautiful the way they are. The ‘Dimension’ campaign praises and celebrates each person’s individuality and style. Every person has the right to look and feel beautiful. I am thrilled to be working with Godrej Professional and this collaboration is close to my heart because I really agree with the idea of the campaign to be beautiful, proud and unapologetically unique.”