Godrej & Boyce, the flagship company of the Godrej Group, announced that Godrej Interio, India’s leading furniture solutions brand in the home and institutional segments, today launched DVC as part of its new kitchen campaign. Designed by Contract Advertising, the DVC highlights how Godre Interio Modular Kitchens are made for the Big Indian Family.
The aesthetically shot film shows how Godrej Interio’s design innovations are driven by a deep understanding of Indian consumers, their homes, lives and desires. Godrej Interio kitchens are beautifully designed and crafted keeping in mind the unique requirements faced by kitchens in Indian homes.
Commenting on the campaign, Sumeet Bhojani, Marketing Communications Manager, Godrej Interio said, “Kitchens play an important role in our homes. It is a place where food goes beyond just nutrition and becomes a means of love and family ties. Indians are very passionate about our food and the way it is prepared. And this, of course, makes special demands on Indian cuisine. Godrej Interio kitchens are well equipped to meet these demands with our deep understanding of the Indian consumer and relentless focus on quality, thoughtful design and innovation. This film takes us through a day in the life of a typical Indian family and highlights the myriad roles that the kitchen plays in creating a simple and enjoyable cooking experience.”
The modular kitchen category remains a key area for us. This is a fast growing category and we aim to expand our network to over 200 channel partners in FY22-23 and grow revenue in this business by at least 25-30%.
Ayan Chakraborty, EVP & GM, Contract Mumbai said, “Indian cuisine is diverse. And so the needs across India are also quite different when it comes to cooking. Our strategy was based on this insight. And Godrej Interio Kitchens cater to the needs of diverse Indian families across India with its many customization options.”
Rahul Ghosh, SVP & ECD, Contract Mumbai said, “Kitchens in India are places of passion. And this campaign is about how Godrej Interio is designed to fuel that passion.”
The 45-second ad opens with a beautiful shot of a modern Indian kitchen and progresses to highlight the role that the kitchen plays throughout the day in the life of a typical Indian family.
The film highlights the uniqueness of the Godrej Interio kitchen as it takes you on a cooking journey from slapping masalas on the kitchen counter to splashing oil while cooking signature Indian cuisine. These adverse conditions are expertly handled by galvanized steel cabinets and a boiling waterproof ship curtain. The film also showcases exciting innovations such as the “Active Sink with Auto Hot Soak” function, which helps pre-soak the dishes and thus facilitates cleaning, and the “Neo Smart Chimney with Cold Draft”, which, in addition to efficient smoke extraction, also creates a blast of cold air and thus ensures a pleasant cooking experience even during roasting or frying. The DVC ends with an example of optimized storage accessories that make the most of the available storage space, which ties in with the closing message that “Godrej Interio Kitchens” are made “For the Big Indian Family”.
The film will be released on YouTube and several OTT platforms before the festive season.