22 October 2022, Mumbai, India: After two long years, the Festival of Lights is again celebrated as colorfully as before. To mark the occasion, India’s leading conglomerate, Godrej Group releases a commemorative brand film on the theme of Diwali celebrations – #GodrejKiDiwali
The film shows how the iconic group celebrates Diwali by being an integral part of celebrations across India, igniting hope and love, not just on festival days, but all year round, day after day. Conceived and executed by the Godrej Brand and Communications team along with Creativeland Asia, the film reveals how each product from the iconic group has a sparkling consumer connection, bringing smiles, safety and a sense of celebration.
Speaking at the launch of the brand film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said, “Diwali has always been special for us. Since we have kept the needs of our consumers first for 125 years, we strive to spread joy and sparkle and turn every day into a festival throughout the year.”
Anu Joseph, Co-Founder and Creative Vice President at Creativeland Asia added, “This Diwali, we wanted to show our nation what the festival of lights looks like in the world of Godrej. From happy farmers to healthy children, from creating a self-reliant India to nurturing its tomorrow, this is how Godrej makes our nation shine during Diwali throughout the year.”
Founded in 1897, the Godrej Group has its roots in the Indian independence movement and Swadeshi. Our founder, Ardeshir Godrej, a lawyer-turned-serial-entrepreneur, failed a few ventures before striking gold with the lock business. Today, we are patronized by 1.1 billion consumers worldwide across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth as our engines now power many of India’s space missions. With revenues of more than $4.5 billion, we are growing rapidly and have exciting, ambitious aspirations. The most important thing for us is that, in addition to good financial performance and innovative, popular products, we remain a good company. About 23 percent of the share of the promoters in the Godrej group is owned by funds that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our good and green ‘Shared Value’ strategy to create a more inclusive and greener India. At the center of all this are our people. We take great pride in fostering an inspiring work environment with an agile and high performance culture. We are deeply committed to recognizing and valuing diversity in our teams.
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