A large number of women applying for the elevate program for start-ups: Sanjeev Gupta | Jobs Recent


Roopa Mudgil, MD of the Karnataka State Handicraft Development Corporation, speaks at a press conference in Mangaluru on Friday.

Roopa Mudgil, MD of the Karnataka State Handicraft Development Corporation, speaks at a press conference in Mangaluru on Friday. | Image credit: HS MANJUNATH

A large number of women located outside of Bengaluru are applying for a ‘uplift’ scheme being discussed by the Karnataka Digital Economy Mission (KDEM), where selected start-ups receive a grant of around Rs 50 lakh to turn an idea into a product, said KDEM CEO Sanjeev Kumar Gupta here on Friday.

Speaking to reporters on the sidelines of the two-day Mangaluru Technovanza that kicked off Friday, Mr. Gupta said of the total number of start-ups that have applied to the program this year, 30% are from clusters outside of Bengaluru in Mangaluru, Mysuru and Hubballi. Most of the 30% of applicants are women. “The number is growing. Women’s participation in elevate needs to increase,” he said.

To strengthen the start-up ecosystem in the Mangaluru cluster, KDEM created the “Mangaluru Blue” brand. Here, applications from start-ups are invited and their ideas are presented to venture capitalists outside of Mangaluru. “As many as 40 were selected in the first phase and 20 were shortlisted in the second phase. On Friday, eight venture capitalists came forward to invest in the top 10 proposals submitted by start-ups, he said.

Gupta said the Mangaluru cluster is emerging as a fintech hub. KDEM will submit a fintech report to the government on Saturday that provides a roadmap for fintech development in the state

Managing Director of the Karnataka State Handicrafts Development Corporation, Roopa D. Moudgil, who participated in the Women at Work conclave in Mangaluru Technovanza, said the corporation organized six skill and design workshops for Navalgund blanket weaving craftsmen, wood sculptors sandalwood from Mysore and artisans involved in the creation of Channapatana toys. In addition to providing them with information on emerging needs and projects, these artisans receive marketing skills as well as basic minimum IT skills. The artisans sell their products through Cauvery Emporiums as well as through online platforms namely Flipkart and Amazon. As of 2021, artisans sell products worth INR 6,000,000 through online platforms.

Shyalaja Rao, general partner of Ventana Ventures and Praveen Kumar Kalbhavi, managing director of Novigo Solutions also spoke.



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